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This section applies to companies starting  their journey for advocacy,  and can serve as a reminder for more advanced companies

What inspires you? What would be useful in your company?


As an advocate you will need to be passionate about your cause and clear about what you want. Let’s get specific?


  • Are you annoyed that Youth do not fit the company’s expectations ? Or that they do not stay a long time in the company?

  • Do you think that you could improve Youth participation in the company?

  • Have you spotted a great opportunity to improve inclusion in your company?

  • Or is there something else?


The information and tools in this section will help you to find out more about what’s happening, why it’s happening and how to change it for the better.


What do you know?


Start by writing down your reflections on the problem or opportunity:

  • What is the issue?

  • What are the causes?

  • What are the consequences?

  • What is already done?

Stakeholder analysis


Stakeholders are people who are involved in, influence or care about the issue. Through a stakeholder analysis you will identify who is involved in the issue and their perspective.


  •  Brainstorm a list of all the main people and groups who influence or are influenced by the issue. It is a good idea to ask for support from experts or those affected by the issue when brainstorming


  • Proposals:

  1. Speak to people

  2. Do your Research

  3. Create Surveys

  4. Do Interviews

  5. Organize meetings / focus group discussions / workshops

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