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This section applies to companies starting their journey for advocacy, and to companies which have already organized activities and would like to develop further actions

What are the key messages?


How to share them?


It can be done via

  • Announcements, for instance a short simple messages of between 30 seconds and 2 minutes that can feature a short dialogue, announcement…

  • Mini-dialogues, between 2-5 minutes, useful in terms of communicating issues. They can comprise a single dialogue

  • Storytelling and testimonies to contextualize the social and individual impacts.


The YIN is at your disposal to create this content via

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