This section applies to companies starting  their journey for advocacy,  and can serve as a reminder for more advanced companies

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WHAT needs to change?

WHO do you need to influence?

WHICH message?

HOW to choose specific actions?

 

In other words:

• What current events, movements or international agendas can be connected to your objectives to strengthen impact?

• Who can make it happen (objectives may focus on specific stakeholders)? What do they need to hear (think strategic issue framing...)?

• How can it be achieved (think concrete actions set against a realistic timeframe)?

• Who can you start working with to kick-start this process?

 

Do not forget to manage risks:

• What should you do if your measure / proposal does not work?

• What obstacles can you expect?

• Which problems will you have to solve?

 

And the most important thing: prepare tools to monitor your success!

• Which changes do you expect?

• How can you measure them?

• Will you implement your action through different tools? Different steps?

• What do you concretely want to achieve?

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by champions and good practices implemented by the YIN!