BIC Cello joins the YIN!
Cello® started its journey in 1995 by manufacturing & marketing wide range of classic ball pens with imported tips and German inks. Focusing on innovation, high quality pens and leading edge technologies, Cello soon became India’s most important writing instruments brand over the years. In December, 2015, the French stationary major BIC® acquired 100 percent ownership in Cello® writing and the company was renamed as "BIC Cello (India)".
We are really pleased to welcome them within the YIN India, and are looking forward for the development of this partnership